Debra Ann Cruz, CEAP, CEC, LPC
Develop Your Strengths & Skills to Succeed


Answers to Questions

Coaching is about growing the person, the business owner, from the inside out..

As a Certified Executive Performance Coach, how will you help me?
As your Certified Executive Performance Coach, I will:

Ask strategic questions for clarity of your goals.
Provide experienced wisdom as you face major professional and life decisions.
Bring an outside perspective to your situation.
Help you get started or get unstuck. Facilitate growth and transformation.
Challenge you to allow your greatness to flourish.

What is your client focus?
Who are the people who will most benefit from your program?

I partner with leaders and executives who have an uncommon desire for results. They take charge, lead their teams, and accomplish the mission. In our volatile, complex, and uncertain times my expertise is to help them be completely authentic, fulfill their mission, and achieve success.

With an enhanced skill set, their knowledge, performance, and credibility increase to an even higher level. These elements create positive relationships and opportunities that I believe are critical for success.

What are your qualifications?


Licensed Professional Counselor (LPC)

District of Columbia Board of Professional Counselors and Therapists,
Washington, DC

Licensed Clinical Professional Counselor (LCPC)

Maryland Board of Professional Counselors and Therapists, Baltimore, MD

Certified Employee Assistance Professional (CEAP)

Employee Assistance Professionals Association, Arlington, VA

Certified Executive Coach – The Self-Esteem Institute, Portland, Oregon

Certified Professional Executive Coach – Robbins-Madanes Strategic Intervention

Coach Program, San Diego, California


M.A. Professional Counseling

Argosy University Washington DC Campus, Arlington, Virginia

B.S. Degree, Marketing

Virginia Commonwealth University, Richmond, Virginia

What are your costs and insurance specifications?
Avg Cost (per session): Please email me for more information.

Accepted Payment Methods: Cash, Visa, PayPal, Venmo, Zelle

Insurance not accepted.

What areas do you serve?
Washington, DC
New York, Metropolitan Area
Chicago, IL
Los Angeles, CA
San Diego, CA
How and when is the best way to contact you?

Please feel free email me anytime:

What is the Cancellation Policy?
If you are unable to attend an appointment, you must provide me with at least 24 hours advanced notice as I will be unable to use this time for another client.

Please note that you will be billed directly for the full session fee of your scheduled appointment if it is not cancelled in a timely manner, unless the cancellation is due to illness or an emergency.

I appreciate your help in keeping our office schedule running timely and efficiently.

Get In Touch

Debra Ann Cruz, CEAP, CEC, LPC

Mobile: (619) 798-6009​